• frame the challenge correctly for discovery of unexpected solutions
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  • deeply empathize with all stakeholders in the system to reveal human needs
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  • harness diversity in co-creation of solutions to build acceptance and enthusiasm
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  • iterates for fast cycle learning innovation problem solving
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  • check out cindy’s thoughts on strategic design thinking in her book collaboration on amazon
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Design Thinking can help you in many ways—identifying growth avenues, imagining more possibilities, improving team commitment and performance, driving action. CT&Co. diagnoses what is needed and designs an approach to help you get there.

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CT&Co. has expansive experience leveraging the methods and mindsets of Design Thinking. Check out some short stories of successes with others.

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Cindy frequently shares her POV and perspective on what is happening in business and with design thinking in short, action oriented posts. You can explore what she has been saying or subscribe to follow as she publishes.

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Subscribe to Cindy’s blog, IGNITING GROWTH for ideas, THOUGHT STARTERS and INSPIRATIONS to ignite your team and yourself on this journey.

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They said about Cindy...

Bob Schwartz General Manager, GE Healthcare Global Design and User Experience

Cindy is masterful at building trust on a team so that they can collaborate in ways previously not achieved before. Her expertise in applying the appropriate tools at the right moment is brilliant. She pulls from her vast experience in guiding strategy, building brands and innovating through empathy/design thinking in a way that is integrated and customized for the challenge at hand. She is not a by-the-numbers consultant doing a set process in a routine manner. Cindy diagnoses just what is needed and then designs an specific solution for that challenge, an approach that balances imagination with practicality.


Roger Martin, Author, Strategist and Professor at The Rotman School of Management, said about Cindy

Cindy Tripp is a rare figure in our world. There are very few, if any, people on the planet who have been able to engineer the transformation of a 100,000--person global corporation from design-agnostic (or downright design-unfriendly) to design-intensive. Cindy didn't do it alone – but make no mistake about it: it was her job.


Julie Elkus, Director of Innovation and Design, CCHMC, said about Cindy

In a very short period of time, Cindy transformed a group of individuals into an enthusiastic team working together to generate new solutions. Participants left the training knowledgeable and energized.


Latest Blogs

Check out what Cindy’s been writing about at her blog.

Studies or Stories?

Monday, October 08, 2018

What is your go to?   ..

The Magic of Rapport

Wednesday, September 26, 2018

As I was getting ready to de-plane after a business trip two men began to exchange heated words over one's complaint that the other man was standing in his aisle space. It kept escalating, but luckily the line started moving and then it ended.  On the news the other night, a man shot and killed his neighbor over the neighbor putting his trash in the alley for pick up. All of this was caught on iPhone video, or I would not have believed it.  The world seems to have a short fuse right now.  We have lost rapport.  Rapport is a close and harmonious relationship in which people or groups concerned understand each other's feelings or ideas and communicate well. Rapport has not just left airplanes and neighborhoods it is often missing in the work place, hindering real progress.  We are not communicating well.  We ascribe motivations and intentions to "the other" which are negative. We don't want to listen as we think "the other" is manipulating the truth.  ..

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