Who is Cindy Tripp

Cindy Tripp

Cindy Tripp is a leader at the forefront of business, establishing new ways to achieve stronger results as evidenced by her establishing the practices of Design Thinking and Communications Planning at Procter & Gamble, Inc. (NYSE: PG), as well as propelling forward P&G’s marketing strategic thinking in Branding, Targeting, Insights Activation and Word of Mouth throughout her 25 years in business.

Cindy’s key strength is that she is able to integrate the empathy and imagination of design with the practicalities of business in a way that can help business deliver results now and in the future. Her in-depth understanding of Insights, Branding, Communication and Design Thinking integrates into her unique and strategic approach to innovation and brand building. Evidence of her ability to have an impact include:

Creating the global business practice within P&G for applying design thinking’s human centered innovation approach to business strategy, organization change and classic commercial and product innovation.

Envisioning and creating the foundation for prime prospect targeting, which at the time, was a departure from P&G’s traditional mass marketing model.

Moving P&G from mass media to media meaning by envisioning, creating, and delivering the first ever holistic communication planning for North America Brands based upon receptivity insights, setting the model for global replication.

Delivering her forecast commitments on each of her branding assignments, while also innovating how each brand approached the market.

In recognition of her leadership, innovation, and management expertise, Ms. Tripp was named “Media Maven” by Advertising Age in 2005 and was inducted into the Brand Leadership Hall of Fame at Indiana University’s Kelley School of Business in Bloomington, Indiana in 2007. In 2011, she received an Impact Award by the Advertising Women of New York for her lifetime achievement in mentoring.

She is a sought after speaker, sharing her insights and expertise at conferences and forums on design and innovation such as the Design Management Institute, Product Development Management Association and FUSE. Ms. Tripp is an Adjunct Professor at the University of Cincinnati’s School of Business and has been a guest lecturer at business schools and universities including Indiana University, Miami University of Ohio and the Northwestern University Segal Design Institute.

Cindy holds an M.B.A. in Marketing from Indiana University in Bloomington, Indiana and received a B.A. in Economics from Duke University in Durham, North Carolina. Ms. Tripp and her husband have two children and live in Cincinnati.

Business Philosophy

I believe that people have much greater potential than they typically demonstrate in their work. This represents untapped creativity and productivity, potential that can stimulate a business to achieve great things.

I believe that business needs to recognize that people are more than their job; and to ignite them, you need to respect their entire being. To contribute to the business fully, they need to take care of their own health and wellbeing and that of their family’s.

I believe that when business taps the creative potential of an employee fully engaged, possibilities are limitless. And, I believe I can contribute to this magic happening.

I believe that today’s world requires that we grow by design and not by simply reapplying the past knowledge that we and others have gained with experience.

I believe in the balance of discipline and divergence and being whole-brained in business.

I choose to only work with business partners who have integrity.

 



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