Igniting Growth

A Great Big Small World

Friday, September 05, 2014

What is this a picture of? ..

A False Sense of Control

Wednesday, July 30, 2014

In an interesting article in today's WSJ Drug Manufacturers bemoan the consumer engagement via social media during clinical trials and only see the down side of perhaps impacting the trial purity or causing some discovery that might increase scrutiny. I read the article with a different stance: ..

Crowd Sourcing versus Community Building

Friday, September 27, 2013

Crowd Sourcing is all the rage. Loans, venture capital, logos, they are all capable of being sourced from strangers, thanks to the power of technology.  It is enticing. Yet, crowds are collections of invisible, unseen people who don't know each other.  They don't have a deeper connection with one another.  In today's fast moving world, if you are just a member of a crowd, it can be lonely.  After all, "crowds push and shove to get personally ahead" as Doug Ulman of Livestrong says.  He also notes "isolation is fatal and shrinks possibilities".  In community, however, you are not alone.  You "look them in the eye and shake hands" so that you all move forward together.  Social Media can offer both crowd and community opportunities. You can be part of a crowd that "likes" something or part of a community such as alumni pages or custom communities of common interest and dialog. ..


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