Igniting Growth

A Very Good Year

Wednesday, January 13, 2016


The Purist, the Pragmatic and the Principled

Monday, December 07, 2015

The Purist, the Pragmatic and the Principled…(walk into a bar? No...this is not the start of a bad joke).  ..


Monday, August 31, 2015

It is all about the "AND" today in business. ..


Tuesday, August 25, 2015

Have you ever questioned yourself and wondered..."Is it just me? Am I making this up?"   ..

Happiness by Design

Tuesday, March 24, 2015

One of the gifts of working in a way that is human centered is that it is fulfilling, as you tune into the needs, motivations and realities of someone's life.  People leveraging design thinking find they "fall in love" with the person for whom they are solving. This is the start of a virtuous cycle and often at the end of working in this way people feel great joy and energy.  They are happy. Why? ..

Insights are T.H.A.T.

Wednesday, March 11, 2015

In my last blog I talked about the Magic of Empathy.  There is a great gift empathy provides as part of that magic:  it reveals deep insights that previously were obscured.  With design thinking, and empathy in particular, these insights become clear. Sometimes they even seem obvious--of course always after their discovery!  I have seen the insights from design thinking work be considerably more powerful than insights gleaned from a typical consumer understanding approach. ..

The Magic of Empathy

Monday, February 23, 2015

Recently I felt that magic moment when deep empathy emerges as I was wrapping up an engagement with a client.  You may have felt this moment...when all of the sudden something comes into focus for the first time that makes everything clearer.  You can hear a pin drop when it happens and then the energy escalates rapidly.  That, my friend, is magic and empathy can help you experience it. ..

WOW-the power of failure!

Monday, October 27, 2014

I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and mindsets.   ..

Innovation is rose colored

Tuesday, September 30, 2014

As a child, my parents would say "Cindy you wear rose colored glasses."  It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises.  ..

What is your "have to"?

Monday, September 22, 2014

What is your have to?

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