Igniting Growth

In Our Own Way

Tuesday, June 19, 2018

I have been struck recently how often the challenges we face in our work and lives are self created.  In essence, we are in our own way. ..

The Job of Design Thinking

Wednesday, March 08, 2017

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people's imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by functional, emotional or social desired progress, or some combination of the three.  It is a very useful approach, though once again, not a silver bullet. Yes, you need need to understand the job, but also the person you serve and your business strategy or intention.  The three together are critical inputs to a winning effort. I really like Jobs Theory as part of an array of tools to win. ..

What are you asking

Monday, October 31, 2016

Which is more powerful:  focusing on the solution or the question? ..

The Arc of Innovation

Thursday, March 24, 2016

They did what? ..

Is design thinking strategic or tactical? YES!

Monday, February 15, 2016

Is design thinking strategic or tactical?   ..


Tuesday, August 25, 2015

Have you ever questioned yourself and wondered..."Is it just me? Am I making this up?"   ..

Happiness by Design

Tuesday, March 24, 2015

One of the gifts of working in a way that is human centered is that it is fulfilling, as you tune into the needs, motivations and realities of someone's life.  People leveraging design thinking find they "fall in love" with the person for whom they are solving. This is the start of a virtuous cycle and often at the end of working in this way people feel great joy and energy.  They are happy. Why? ..

Hidden in Plain Sight

Thursday, November 06, 2014

I am often shocked by how simple design thinking innovation is.  It is breakthrough and yet simple.   I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care.  For instance, Design Impact, a non profit design thinking organization solved child malnutrition using the tools and mindsets of designers. Check out the link in the Take Action section to learn more. ..

WOW-the power of failure!

Monday, October 27, 2014

I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and mindsets.   ..

Innovation is rose colored

Tuesday, September 30, 2014

As a child, my parents would say "Cindy you wear rose colored glasses."  It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises.  ..

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