Igniting Growth

lessons from fundraising

Wednesday, July 08, 2015

I just completed a very different project for me...fundraising for The Leukemia & Lymphoma Society (LLS).  I was naive about how to approach it so I did what I knew to do...treated it like a marketing campaign.  To my surprise, I won the Cincinnati Woman of the Year and Cincinnati/Dayton beat out much larger markets (NYC, DC, LA) to be the most successful fundraising Man & Woman of the Year Campaign this year.  Here are some lessons I learned. ..

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