Igniting Growth

Designing for Delight

Tuesday, November 08, 2016


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lessons from fundraising

Wednesday, July 08, 2015

I just completed a very different project for me...fundraising for The Leukemia & Lymphoma Society (LLS).  I was naive about how to approach it so I did what I knew to do...treated it like a marketing campaign.  To my surprise, I won the Cincinnati Woman of the Year and Cincinnati/Dayton beat out much larger markets (NYC, DC, LA) to be the most successful fundraising Man & Woman of the Year Campaign this year.  Here are some lessons I learned. ..

Shine Your Light

Friday, November 14, 2014

There is a marketing concept that is so critical in branding and innovation…point of difference, or POD.  What is it that is unique about you, your idea, your business?  If you don’t know what is distinctive, how can you make the impact you hope to have?  With that clarity, I think possibilities are limitless. 
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