Igniting Growth

The Job of Design Thinking

Wednesday, March 08, 2017

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people's imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by functional, emotional or social desired progress, or some combination of the three.  It is a very useful approach, though once again, not a silver bullet. Yes, you need need to understand the job, but also the person you serve and your business strategy or intention.  The three together are critical inputs to a winning effort. I really like Jobs Theory as part of an array of tools to win. ..

Oh! The Strategist and the Tactician Should Be Friends!

Tuesday, June 14, 2016

(Sung to the tune of "Oh! The Farmer and the Cow-man Should Be Friends" from the musical Oklahoma!) ..

The Arc of Innovation

Thursday, March 24, 2016

They did what? ..

Is design thinking strategic or tactical? YES!

Monday, February 15, 2016

Is design thinking strategic or tactical?   ..


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